The 7 Minute Solo- Amping Up Your Ads
By Christopher M. Schumacher
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It's a given: poorly written ads mean poor results. Or worse still: the same ad runs across the internet for the same company a thousand times. Are you guilty? I'll be the first to admit that I am very guilty of it...at least I used to be.
Well, no longer. I'll teach you exactly what you can do to whip out solo ads in 7 minutes flat. It'll take a little practice, but it'll be worth your while.
Step 1) The headline. The golden rule is always to grab attention...leave your propsects practically needing to click on the link just to see what you're talking about.
There's tons of ways, and if you want to learn about powerful words, and catchy phrases, you're asking the wrong guy. But I'll tell you what does work extremely well.
Try posing a well thought out question. For a free course I promote, I use something like this: Ready To Build That "Guru-Sized" List?
That's it. That's all it took. Thousands of people want the answer to that question...and for good reason. That's one of the big "secrets" that is well worth exploring.
Step 2) The body. Now of course you'll want to give some information. Again, forget about catchy and hype. There are a few rules to use for this particular part of the ad.
a) Don't give away too much information. If they have all of the information, why do they need to visit your site? Many people that don't visit a site will believe that they don't need the information you are offering. If they need to see the site before deciding, you're halfway to a new prospect.
b) Make sure that the ad does relate to your site. Don't put out an ad about building a list, when you're actually promoting a nutritional program...just won't fly.
c) Use a testimonial if at all possible. I love hearing about other people's success with something, and it causes me to look at least a little harder to find out if it's what I am looking for.
d) Rather than a random testimonial, talk about your own personal experience or results. This is absolutely the best. People will see a normal person having great results, and want to follow suit. That doesn't mean blatantly lie to a bunch of people, but it does mean that if you've had some success with it, they want to know about it.
Step 3) The closing. The ending of the ad should tell them why it benefits them to buy or join through you. There has to be some reason that your offer stands out just a little.
Also, make sure you put your name, and possibly even contact information at the bottom. I'm hesitant about putting my email in my ads, as I normally end up with unsolicited replies. On occasion I do it though...I always leave my phone number though! If someone is that serious about contacting me, I'm more than happy to listen.
The P.S. Any "guru" will tell you that this is a must. I've tried with and without...my success varies. If you're ad is good enough, a P.S. really won't make a difference. I've made ads that have pulled far better without the P.S. as people tend to think it's a bit much. This comes with testing. Small tests will give you good enough results to let you know whether or not it's right for your particular ad.
Step 4) The final touch. Go through your ad, and strategically place one or two links in the body. This gives the imaptient readers the link right up front, no need to continue if they are already interested! By doing this, you cater to both the reader, and the quick decision maker. Keep the number of links low...wouldn't want the spam filters to take care of your ad for you!
There you have it. A little practice, and next thing you know, you'll be able to whip out 7 minute solo ads!
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