Join the War On Marketing newsletter and see just what it takes to succeed in internet marketing

Coming soon!

In the near future, War On Marketing will offer interviews from some of today's top marketers. Not only will you get answers, but they'll be from the people who are actually having success!

Stay tuned for more in the near future.

[ Read Full Interview ]

List Genesis

Isn't it about time to start building your own opt-in list?

I thought you might agree. That's why our latest tool helps you build an opt-in list, and recruits the help of those you refer to expand your list.

This is brand new, and we even had a hand in the idea process of the program (guess that's why we love it so much).

Click the "Multiply My List" link to find out exactly what it is.

Did I mention it's FREE?

[ Multiply My List ]

So What Makes a Good Product?

By Christopher M. Schumacher

=======================================

What exactly makes a good product, or for some of you out there, how can you make your product good?

Let's look at the basics.

1) Must be of use to your target market. In other words, don't market something that has little to no use at all. The object shouldn't be to simply "make money on the net", but also to help people with a problem in the process.

2) Make your product simple to use. Regardless of whether you are simply sending an informational product, or if it's a physical product that can be touched, make absolutely sure that you either make it simple to use, or have very good instructions to go along with it.

I can tell you from personal experience that it's best to keep things as simple as humanly possible. Some people know little to nothing about many things relating to the internet. This isn't a bad thing, or a put down, simply something to keep in mind.

3) Is the product worth the price you are asking? You may think that you can put an arbitrary price on your product....not so at all. If you're target market is for the newer marketers out there, it would be wiser to keep costs fairly low. It's easier to part with 20 or 30 dollars than it is to part with a hundred or more.

Take everything into account, including the potential you are offering. If you have tested your own product, and find that it works so well that you can't stop the money from flowing in, maybe a higher price is better. But if it's something that will only work if done exactly right, and if they have the same knowledge as you do, it may be best to price it lower to allow everyone a chance to at least try what you are offering.

4) Make sure to use follow ups to ensure that the product is working out for your customer. Best to have a few refunds, but happy customers than to have to issue a ton of refunds, and have people question everything you tell them.

In the broad scheme of things, we are all here to make money. What you have to remember is that the people buying from you, are just like yourself. Don't blow a good thing by selling something they can't use, just so you can make a quick buck.

==========================================

"....where Networking rules and marketing follows." The War On Marketing Newlsetter is dedicated to networking and success. Come check us out at http://www.WarOnMarketing.com