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War On Marketing Newsletter
Volume #1 Issue #23 July 01, 2003
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Table Of Contents
1. Editor's Ramblings
2. Feature Article:
Is Your War On Marketing Profitable?
3. War On Marketing's Necessity (Yes, we need your help)
4. Closing and Contact Information
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1. Editor's Ramblings
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Ready for an entire newsletter in morse code? Ok, ok, I'm only joking. But there's a very good reason for teasing you. Notice how interested you were in seeing a newsletter entirely in morse code?
Even though you may not even know morse code, it still had you a little interested.
The point of the whole thing is what I always talk about as being a major factor in your success in Internet Marketing....originality. If you stand out from the thousands of other marketers, you'll be noticed a bit more in the crowd. Anyhow, on to other ramblings...
How are you?
I want to first extend a very warm welcome, and very big thank you to all new subscribers! It's because of all you that I started doing this newsletter, and because of you that I will continue to do this newsletter.
Feel good knowing that you are part of one of the greatest takeovers in Internet history! Well, maybe War On Marketing won't take over, but we'll sure as heck do whatever we can to help out our readers (I can count the number of newsletters that do that on one hand).
We're here to be different. We like questions, we like helping, and we sure like hearing from you!
One other quick thing, War On Marketing's main site is getting a HUGE facelift! I had to beg and plead for help with it, but someone finally agreed. We'd like to add a place for testimonials from our readers, so if you're interested, drop me a line. We haven't decided whether to just have a few on the main site, or have a completely separate page for them...but either way, I want to hear from you.
Knowing how well the mailing software has been working lately, here's the links to the bonuses for subscribing for those who haven't been able to download them yet.
Sincerely,
Christopher M. Schumacher
Publisher, War On Marketing Newsletter
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2. Feature Article
Is Your War On Marketing Profitable?
By Christopher M. Schumacher
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Let's be honest, not one of us started marketing online for any other reason than to make some money. We may all have different reasons for why we want the money, but truth be told, it all comes back to that central purpose.
So is you "War On Marketing" profitable?
If so, I am extremely happy for you. It's not an easy thing to accomplish, however, once you do accomplish it, it's a really great feeling.
If not, here's a few quick tactics to get you going:
1) Most importantly: Don't "need" to make money.
If you are to the point where you need to make money via internet marketing, too many things will set you back.
Everytime you fail, it will be twice as devastating. Everytime an idea doesn't work, you'll be completely heart-broken. Everytime someone complains to you, every word will cut like a knife.
If you don't need to make money, you simply want to, all of these things can be taken in stride.
2) Start with pre-planning your attacks.
Rather than rush head first into something (whether it be your own product, or a program), stop to make a plan of attack.
Being prepared is always the best route. Decide how you are going to do each step necessary to succeed. An example: I join program A, the first thing I do is familiarize myself with the program. Once I am comfortable with the knowledge, I begin writing my own ads. Once I've accomplished that, I set up a budget for advertising. With that budget, I choose carefully which medias I will use that money on (solo ads, PPC search engines...etc.). Only then do I begin to move forward...and if my plan is set up nicely, I'll see immediate results.
3) Think about ways to build your list, no matter what you are selling at the time.
An example is for those who do affiliate marketing. Everytime you market something, try to find a way to incorporate your own list building into it.
If you are marketing widgets, maybe it would be best to build a small, informative site about the particular widget, and market that, rather than the affiliate link. This will allow you to utilize the PFS strategy: Present, Follow up and Sell. You can then think of that as your own little group of interested people, in case you find something else that they may find useful.
4) Start small, and think big.
Start small means just that. Don't go out and try to build a list of a million subscribers, or make a million sales.
Instead, focus on the smaller steps, and as you begin building momentum, you'll soon see how easily you can reach your goal.
As you're doing that, think big. Try to line up the next step long before you have to take it. If you have a goal set, you need only follow the right path to reach it. As you progress, you'll be able to take bigger steps...and bigger steps leads to more momentum...and more momentum means you'll be harder to slow down.
It's a long chain of events that you have control over. Use your control to your advantage.
5) If you're just starting out with a new project, think about asking for help in areas you may not know about.
There are tons of people on the internet...many are actually very helpful. There's a person on this list now who asked a few so called "gurus" for their help...and without hesitation, they agreed.
He took a chance in getting rejected, and ended up getting tons of help. And he did nothing more than ask...
You can easily do the same, as long as you are sincere and up front with people.
Let me close this up: Victory is at hand...so close you can almost touch it. Don't burn bridges (in other words, maintain the relationships you have). The same people who help you (or who you help), may end up being the same people who help you in a big way later.
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"....where Networking rules and marketing follows."
The War On Marketing Newlsetter is dedicated
to internet marketing and success. Come check us
out at http://www.WarOnMarketing.com
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3. War On Marketing's Necessity
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It's time we did something a bit different :) Here's what I plan on doing:
I need YOU to send me some questions you'd like answered. Wanna know why?
Well, we plan on interviewing all the big names in both Internet Marketing and Network Marketing. Now, I could easily come up with a "set" of questions to ask them....
...but what fun is that? Instead, I'd like to try to ask each a few different questions.
The one thing I ask is that you stick to marketing based questions. Please don't have a question about how they made money. Be as specific as possible, and I can get you the best answers possible.
There are other newsletters out there that do interviews, but I promise it won't be with the same people we want to get! I promise to get people who actually earn a good living online, that way, you can get answers that actually help.
You know the address by now right?
Can't wait to get this rolling!
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4. Contact Us
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I hope that you've enjoyed this edition of
the War On Marketing newsletter. If so please pass it on to a friend,they
will probably appreciate you for it, I know I will!
Until next time,
Christopher M. Schumacher
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