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War On Marketing Newsletter
Volume #1 Issue #22 June 15, 2003
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This newsletter is 100% Optin. If you no longer wish to remain on
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Table Of Contents
1 Editors Ramblings
2. Feature Article:
Exploding Your Brand...
breaking the "unknown" barrier
3. Product Reviews:
30 Days To Internet Marketing Success by Joe Kumar
The Opt In Strategy by Ian Herculson
4. Closing and Contact Information
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1. Editors Comments
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How are you?
I want to first extend a very warm welcome, and very big thank you to all new subscribers! It's because of all you that I started doing this newsletter, and because of you that I will continue to do this newsletter.
How about a Happy Birthday to my wife and I??? June 17th is my...well, let's just say I'm another year older :) So, if you write or call this week...it could be a few days before I can get back to you.
Speaking of calling, a very few of you have called me up in the past week or two that I haven't been able to get back to. Do me a favor, before calling, just send me an email first so I can let you know my schedule as it's very strange. Also include a good time and day to call you up if you want, that way I can just call you (hopefully we'll catch one another).
Subscribers who have been here for a while know about the test we've been doing collectively with Push Button Leads. I don't want to make the newsletter into a results issue, so that will have to wait just a few days.
For those of you involved, time to send me the results thus far! You know the email address ;o)
This week's article is something everyone should really read through. I was inspired by one of our subscribers who asked me to be part of his upcoming project. He seemed surprised, but just so you all know: If you have a good idea, I'm more than happy to help out if I can.
The product review this week is on Joe Kumar's 30 Days to Internet Marketing Success. It's a very short review, but for those of you who have seen it, but couldn't decide, here's your chance to see what I thought.
Knowing how well the mailing software has been working lately, here's the links to the bonuses for subscribing for those who haven't been able to download them yet.
Sincerely,
Christopher M. Schumacher
Publisher, War On Marketing Newsletter
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3. Feature Article
Exploding Your Brand...
breaking the "unknown" barrier
By Christopher M. Schumacher
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So how well known do you need to be in order to be a successful internet marketer?
It's a question that lingers in the backs of all marketing minds, and a question that isn't easily answered. But it is a problem that can be easily solved.
I'll keep it short and sweet, a list of things you can do to increase public awareness of your brand name.
1 :) Create Your Own Product
Now of course this is going to be one of the most effective ways to get your name out there. Perception plays a big role in our internet marketing careers, and if you've released your own product, you're percieved as a knowledgeable person in your field.
So many people have a huge misconception about creating a product. Let me try to hammer something home:
Your don't have to do it yourself! You don't even need to know the first thing about the subject you want to create your product for. You'd be surprised how many people simply ask others to contribute to their product, and more often than not, they graciously accept.
I'm talking the really big names...they didn't start off big, they had help. So why wouldn't many of them be willing to help out the rest of us? You never know until you ask...the worst thing you'll hear is nothing or a no. But isn't it worth a shot if it could mean the difference in your marketing career?
2 :) Send Product Owners a Testimonial If You Enjoyed Their Product
How can this help raise awareness of you and your brand?
Well, if it's a good product, it will find it's way in front of thousands of other eyes. Just imagine what happens when your name (and possibly website address) appears next to a truly worthwhile product.
The results are astounding. Not only might you find yourself getting a few free visitors here and there, but you also notice that people start to recognize your name as someone who's constantly trying new things, and only lending your name to things that are good.
Don't go out and write a testimonial for every product or program you've ever used. Use a little common sense. If it was something you didn't like, or just didn't do what it said it would, why would you risk your name and brand on it?
3 :) Write Articles and Get Them Seen
This one sounds simple enough, but it can be one of the trickiest ones out there.
First, you want to make absolutely sure that your articles will be read. Doing tons of writing, and not having an article read really just ends up wasting your time. So make sure your article touches a subject that everyone could use more knowledge about.
Like what? Let's say you're interested in internet marketing...obvious choices that always do well are things like list building and getting more targeted traffic. You can't go wrong there.
Just keep in mind to make your articles unique to yourself. Stand out from everyone else, and you're sure to at least have a few loyal followers.
To get your article included in other newsletters isn't too difficult. Simply approach a newsletter publisher (one who's newsletter would be a good fit for your article) with sincereity and a genuine attitude.
Don't beg for your article to be included, but at the same time, don't be over confident (or vain) and expect them to publish your article because it's the best ever written.
Having knowledge about the publisher is always a good thing as well. For example, being a subscriber for a long time, and having enjoyed past issues....knowing their first name. They've established their relationship with you, but this may be the first time they actually hear from you and get to find out who you really are. First impressions can't be changed, so make it good!
4 :) The Obvious...Having Your Own Quality Publication
This is probably THE hardest one out of everything I've suggested thus far. It's tedious, requires alot of work (unless you simply get all of your content from other writers...which isn't a bad thing) and also takes some patience.
Building up your subscriber count can sometimes seem like a chore that just can't be accomplished. Many people who try, end up getting stuck in a rut. They're unable to think outside of the box and have the help of others to build up subscribers.
It's hard, but it can also be alot of fun. You'll meet some really great people from all over the world.
Just remember, don't ever become too stationary. There's always a way to improve the number of subscribers, and there's always room to improve your newsletter to make it the best possible experience for your readers.
Don't do it looking for money...if you do, you may get disheartened when you realize that owning a newsletter isn't as profitable as many make it out to be. Back in the days of paid newsletters, it wasn't uncommon for a publisher to make a few thousand dollars just from their newsletter. You probably won't see that very often anymore.
I'd like to make a suggestion to you if I may. Don't do anything with the only reason being to make money. If you do, you're putting a ton of pressure on yourself, and the project you choose to take on.
Instead, remember to take a few things away from each thing you do, successful or not.
1 :) Make sure you learn something. Either way you go, you absolutely must learn something from your experience.
If it was a good experience, try to think of ways you might be able to make it a little better the next time around.
If it was a bad one, try to figure out why it was bad. Ask others (subscribers or consumers....other publishers) what they think was wrong with your idea, and if they have any suggestions about what you can do to improve upon it next time.
2 :) Have fun! While this may be a full time job for some, part time for others, and a hobby for the rest, as long as you have a little bit of fun, everything tends to work out in the end. And if it doesn't...at least you had a little fun along the way!
Important Caution: Don't try any of this without a hard hat....debris from the explosion can be hazardous :)
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"....where Networking rules and marketing follows."
The War On Marketing Newlsetter is dedicated
to internet marketing and success. Come check us
out at http://www.WarOnMarketing.com
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5. Product reviews
by Christopher M. Schumacher
(These reviews are expressed in personal opinion only. While my experiences may be good or bad, many others may feel differently.)
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30 Days To Internet Marketing Success- eBook designed to give a day by day approach to succeeding, written by a collaboration of some of marketing's top dogs.
Click Here
In my opinion, this came out with a bit too much hype for something that would actually be of use. How many times have I seen a ton of people promote something, just so that they can make a decent commission.
So I bit. I bought it. I tried to read all of it...I don't think it's possible to just sit down and read this one though.
Amazingly comprehensive, over 500 pages of marketing advice from guys like Mark Joyner CEO of Aesop, Mike Glaspie creator of BannersGoMLM...and many many others.
After the first section I read (which happened to be Jason Mangrum's), I found myself reaching for a notebook and pen. While I appreciate that these people were all offering their own versions of a step by step process, I felt like taking a little bit from everyone would actually prove to be more beneficial.
I'm still reading, and I'm more impressed with every passing page.
I recommend this one to just about everyone, not because it's the greatest thing ever, but because it is one of the most solid products to come out in a very long time.
Click Here
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The Opt In Strategy- An eBook concnetrating on just one method of building your list.
As you've probably guessed by now, I do endorse this product. Mostly because it doesn't cost a thing to get and use effectively.
Basically, Ian discusses his preferred method of list building. He takes you into his world, where he lost a list of over 18,000...and quickly began building again. In just a few days time, he managed to bet back to over 2,000 subscribers. Not bad!
What I really like about this book is that he allows it to be given away by pretty much anyone who sees a use for it. He gives a link inside to download the same site he's using (which has been downloaded from over 1500 times).
But the unique thing is that he's also selling the customization rights (this link is also inside the book). Basically, you can replace all of his affiliate links with your own. Meaning of course, when you give it away to others, there's a possibility of making a little money on the side.
But to me, that's just an added bonus. The book has a great technique to offer, and even if you don't customize it, it can still be a great way to add some new names to your list. It's a fairly quick read, and pretty simple to set it all up.
So if you didn't pick up your copy, go ahead and grab it (since it doesn't cost anything anyways), and give it a quick read...maybe you'll find the idea you've been searching for. Or even better, maybe you can take what he has given, and come up with your own idea.
The link for this one is in every newsletter we send out!
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"....where Networking rules and marketing follows."
The War On Marketing Newlsetter is dedicated
to internet marketing and success. Come check us
out at http://www.WarOnMarketing.com
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6. Contact Us
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I hope that you've enjoyed this edition of
the War On Marketing newsletter. If so please pass it on to a friend,they
will probably appreciate you for it, I know I will!
Until next time ,
Christopher M. Schumacher
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