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War On Marketing Newsletter
Volume #1 Issue #20 May 10, 2003
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Table Of Contents
1. Editors Ramblings
2. Top Sponsor Ad
3. Feature Article:
The 7 Minute Solo- Amping Up Your Ads
4. Middle Sponsor Ad
5. Subscriber's Request:
Prospecting Through Ice: A Networker's Experience
6. Bottom Sponsor Ad
7. Closing and Contact Information
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1. Editors Comments
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How are you?
I want to first extend a very warm welcome, and very big thank you to all new subscribers! It's because of all you that I started doing this newsletter, and because of you that I will continue to do this newsletter.
Well, better late then never! Of course I had a much bigger challenge this week, as I took on the challenge of writing an article chosen by you, the readers. It was hard work, but the result is great, and I had alot of fun doing it.
I've been talking to alot of the "gurus" to learn a little bit about what they do...I can't say I'm surprised. Many are now too busy to be bothered with writing anything. They either leave that up to a staff to find articles, or simply use their list as a product announcement list. Both great ideas. I'm more of a hands on person though. I'd rather have my hands in the bowl to see if I can make a difference.
I hope you enjoy the articles. Feel free to reprint these articles, or use them for yourself, just leave the resource box at the end in tact.
Send me an email to (see contact us page) and let me know what you'd like to see in the next issue. I'll do my best to bring forth some great information.
Enjoy this issue, and as always, any comments can be sent to the same address as above. I'm always yearning to hear your thoughts, so don't hold back!
Sincerely,
Christopher M. Schumacher
Publisher War On Marketing Newsletter
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2. Top Sponsor Ad
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3. Feature Article
The 7 Minute Solo- Amping Up Your Ads
By Christopher M. Schumacher
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It's a given: poorly written ads mean poor results. Or worse still: the same ad runs across the internet for the same company a thousand times. Are you guilty? I'll be the first to admit that I am very guilty of it...at least I used to be.
Well, no longer. I'll teach you exactly what you can do to whip out solo ads in 7 minutes flat. It'll take a little practice, but it'll be worth your while.
Step 1) The headline. The golden rule is always to grab attention...leave your propsects practically needing to click on the link just to see what you're talking about.
There's tons of ways, and if you want to learn about powerful words, and catchy phrases, you're asking the wrong guy. But I'll tell you what does work extremely well.
Try posing a well thought out question. For a free course I promote, I use something like this: Ready To Build That "Guru-Sized" List?
That's it. That's all it took. Thousands of people want the answer to that question...and for good reason. That's one of the big "secrets" that is well worth exploring.
Step 2) The body. Now of course you'll want to give some information. Again, forget about catchy and hype. There are a few rules to use for this particular part of the ad.
a) Don't give away too much information. If they have all of the information, why do they need to visit your site? Many people that don't visit a site will believe that they don't need the information you are offering. If they need to see the site before deciding, you're halfway to a new prospect.
b) Make sure that the ad does relate to your site. Don't put out an ad about building a list, when you're actually promoting a nutritional program...just won't fly.
c) Use a testimonial if at all possible. I love hearing about other people's success with something, and it causes me to look at least a little harder to find out if it's what I am looking for.
d) Rather than a random testimonial, talk about your own personal experience or results. This is absolutely the best. People will see a normal person having great results, and want to follow suit. That doesn't mean blatantly lie to a bunch of people, but it does mean that if you've had some success with it, they want to know about it.
Step 3) The closing. The ending of the ad should tell them why it benefits them to buy or join through you. There has to be some reason that your offer stands out just a little.
Also, make sure you put your name, and possibly even contact information at the bottom. I'm hesitant about putting my email in my ads, as I normally end up with unsolicited replies. On occasion I do it though...I always leave my phone number though! If someone is that serious about contacting me, I'm more than happy to listen.
The P.S. Any "guru" will tell you that this is a must. I've tried with and without...my success varies. If you're ad is good enough, a P.S. really won't make a difference. I've made ads that have pulled far better without the P.S. as people tend to think it's a bit much. This comes with testing. Small tests will give you good enough results to let you know whether or not it's right for your particular ad.
Step 4) The final touch. Go through your ad, and strategically place one or two links in the body. This gives the imaptient readers the link right up front, no need to continue if they are already interested! By doing this, you cater to both the reader, and the quick decision maker. Keep the number of links low...wouldn't want the spam filters to take care of your ad for you!
There you have it. A little practice, and next thing you know, you'll be able to whip out 7 minute solo ads!
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"....where Networking rules and marketing follows."
The War On Marketing Newlsetter is dedicated
to networking and success. Come check us out at
http://www.WarOnMarketing.com
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4. Middle Sponsor Ad
Enough traffic that I want to share some with you...
How about a traffic method that didn't require clicking for hours, praying to the search engine kings, buying hundreds of dollars in software or praying for ads to be read? Here's the little known place to get the answers:
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5. Subscriber's Request
Prospecting Through Ice: A Networker's Experience
by Christopher M. Schumacher
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Achieving success in Network Marketing...or Internet Marketing for that matter, doesn't come without it's lessons learned. It takes alot of finesse and a little bit of luck to gain prospects without having any initial contact. It's even harder if your name isn't plastered all over the internet.
Normally, I shy away from cold market's. It's a very difficult field to tackle, and the results are usually less then desirable. But that isn't to say I haven't had good experiences from it, and maybe even made a dollar or two to go along with it.
So here's a few things to keep in mind when trying to market in a colder climate...also known as marketing to someone that may not have interest in what you are offering.
1) The first thing you want to do is to not come across as someone selling, promoting or otherwise endorsing a certain product or program. Your first contact with someone shouldn't be about buying, it should be about building. Build a relationship of trust with your prospect. Think of long term, rather than short term.
They don't know you from a pick-pocket on the street, so why would they want anything to do with you?
Break down that wall, and warm them up to you as a person, not you as a marketer.
2) Making "A" sale isn't what you want. You want a customer that will come back to you time and again for whatever they need or want. Keep this in mind...the less you want to sell, the more apt they are to ask you about it.
Which brings me to:
3) Let them make the first move and ask all the questions. Alot of marketers hate this idea, as it just sounds like extra work. Not really so. You are simply listening to what your prospect is trying to say. Find out what they want and provide it to them.
But what if you're program or product isn't what they want?
That's ok, just help them find what they are looking for first. Many will simply be looking to get educated on the idea of earning online. Let them feel around, and provide them with whatever help you can.
4) Slip in your own success story whenever they ask for it. This is where you'll start to grab their attention...who wouldn't want to quit their normal job, or make something extra from home? That's really why we are all here right?
You've got their trust, and now you have their attention. It's simply a matter of melting the remaining ice and nudging them forward.
That doesn't mean for you to go into a full blown sales pitch...they aren't looking for that. The prospect wants to feel like they made the decision because they wanted to, not because someone told them they should (even though that's really what has happened).
5) The closer: Now that they have all but made up their mind, it's up to you to provide details of the benefits. Again, try not to pitch anything at them, but simply provide them with whatever information they need to finish the sale. Some will want to hear everything, some will be looking for that one "right" benefit...all will be looking for something, or else they wouldn't have spent this much time with you.
There are a few ways to break through the cold market. Whatever you choose, make sure it allows you to stay in contact with your prospect. Whether through a weekly mailing, phone calls, updates...whatever you choose. Normally, the easiest way to find your way through the cold market is to "grab" the warm ones out of the crowd. A good way to do this is with a lead page. Make sure your lead page describes your intent, but at the same time gets them curious enough to WANT you to contact them again.
There you have it, a personal experience with cold markets, and how best to turn them into warm and hot markets....making them your target market.
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"....where Networking rules and marketing follows."
The War On Marketing Newlsetter is dedicated
to networking and success. Come check us out at
http://www.WarOnMarketing.com
==========================================
7. Bottom Sponsor Ad
Remember the fuss with GMT and FNI?
What if you could have the chance to jump in early on a program that requires no sponsoring, pays better than either of the other two, and costs less?
Good news, we found one! It's brand new (under 1,000 members), and I've already been paid a few times. Check it out, and look in the forum...everyone's excited!
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6. Contact Us
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I hope that you've enjoyed this edition of
the War On Marketing newsletter. If so please pass it on to a friend,they
will probably appreciate you for it, I know I will!
Until next time ,
Christopher M. Schumacher
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